Why DACIDE?
DATA |
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+ |
DECIDE |
= |
DACIDE |
Data-driven decision-making means making decisions supported by hard data rather than making decisions based on feelings or observations.
While this may sound simple, the execution is difficult. Most companies have no skills in big data and do not employ data analysts with specialization in digital marketing.
That's why there is DACIDE - that you can save millions on badly allocated resources. This sounds like a lot, but this number is confirmed very quickly, if one thinks of the salaries of a ten-member team, which looks after an e-commerce business.
| E-Commerce Revenue 2009 | E-Commerce Revenue 2019 | ||
Old economy player |
70-year-old brand, 300 Million in Revenue, 5 Million customers, 2500 employees | 1M | 5M |
New rising star |
Newly founded company with 10 employees and a few hundred thousand in cash to start |
1M |
500M |
Teams are not failing in digital customer acquisition because they are in a big corporate. They fail because they don't take data-based decisions. Also, the problem is not resolved if the tasks are outsourced to an agency. Agencies themselves are being overtaken by digitization and are getting bogged down with too many projects.
We see this iconic example above a hundred times worldwide. DACIDE fills this gap and supports your company not only measure the right kind of data, but to take the explicit measures that result in the greatest possible increase in revenue through the resources you can invest.